Official Hawks Partner
We are thrilled to unveil Fititude as the official compression wear partner for West Yorkshire Hawks. This partnership between Fititude and the Hawks marks a significant collaboration that merges the worlds of fitness, sports, and innovation.
As a brand dedicated to enhancing performance and promoting a healthy lifestyle, the American company Fititude understands the importance of providing athletes with top-quality equipment. With this sponsorship, Fititude will equip the Hawks with cutting-edge compression wear designed to optimize performance, aid in injury prevention, and accelerate recovery.
“We are thrilled to be partnering with the West Yorkshire Hawks to boost our launch into the UK market,” said John Mills, co-founder of Fititude. “Their vision for the club, to strive for excellence, aligns perfectly with our brand’s mission to empower athletes of all levels. We look forward to supporting the team in their pursuit of greatness and helping them achieve their full potential.”
To launch the sponsorship, Fititude has developed a cutting-edge shooting sleeve. The innovative design utilizes advanced fabric technology to enhance blood circulation, reduce muscle fatigue, and provide optimal support during intense physical activity. In addition to outfitting the Hawks, Fititude will also be offering this product to other basketball teams with the option to customize the shooting sleeves with their own team’s logo.
“We are excited to join forces with Fititude as our official compression wear sponsor,” said Greg Dolan, co-founder of the West Yorkshire Hawks. “Their commitment to quality and innovation is evident, and we believe that their compression wear will be a game-changer for our players. We are grateful for their support and look forward to a successful season together.”
The Hawks will take to the court wearing Fititude’s new compression shooting sleeve in September for the team’s inaugural campaign in the national league. The Fititude Hawks shooting sleeve will be available for purchase at Hawks home games as well as the soon-to-be-launched Hawks online store. Additional products will also be available through Fititude’s online store, which will launch at the start of the new season.